Real Betis Balompié will hold the world’s most comprehensive match at the Benito Villamarín Stadium.
This historic event will coincide with the match between Real Betis and Real Valladolid, on the 22nd game day of LaLiga, in the second half of February. To kick off this initiative, the Verdiblanco club joined Integrated Dreams, a Lisbon-based NGO with a mission to increase the representation of people with disabilities in the world of sport through inclusion, development and education.
The World Football Summit set the stage for the presentation of the world’s most inclusive game on Wednesday, September 28. The initiative was presented by Real Betis Business General Manager Ramón Alarcón; Jose Soares, founder of Integrated Dreams, and Antonio Muñoz, mayor of Seville, in their presentation of ‘Real Betis and the city of Seville combined with disability: the Betis-Valladolid goal is an inclusive challenge’.
Emphasizing the importance of providing visibility for the disabled and increasing accessibility in stadiums, Alarcón said, “There is much to be improved in terms of architectural barriers. Real Betis is working on this and also creating new services to improve the experience of functional fans on match days. The aim of this match is to break the disability record in the stands of Benito Villamarín. and to give this group all the visibility in the world and present the football landscape in a 100% accessible way,” the Club Business Director assured during the presentation of the match.
Integrated Dreams founder Jose Soares thanked Real Betis for their involvement in this initiative and described Verdiblanco as LaLiga’s most handicapped football team.
Seville Mayor Antonio Muñoz football teams “cannot be left out of issues such as sustainability or accessibility. Real Betis will set an example by making this match successful and will show that Sevilla is a very supportive city. Football’s passion is not to rob the disabled” .
On behalf of LaLiga, LaLiga Chief Operating Officer José Guerra attended the presentation of the world’s most inclusive party.
Actions for this match will include a short walk to the stadium for functionally diverse fans, a participation march to make the disabled visible, Real Betis Genuine’s presentation at Benito Villamarín, polls to improve experience and accessibility at the Verdiblanco stadium on Match days, and many other actions .
However, this game also wants to break records, hosting the largest number of people with functional diversity in the Stadium stands is a reality that could be a turning point for the inclusion of people with disabilities in sports.
Real Betis is working to improve the experience of their fans on match days. As such, the organization has a specific group of volunteers responsible for running the ‘We accompany you to your seat’ service, which consists of helping people with disabilities or mobility difficulties get to where they are. In addition, the business also has accessible tickets for people in wheelchairs. Again, at the end of last season, Real Betis became the first LaLiga team to launch this initiative by offering their fans sensory packages for individuals with autism on match days.
Integrated Dreams Association (ID) is an NGO founded in 2017, headquartered in Lisbon, Portugal, with the mission of increasing the representation of people with disabilities in the world of sports through inclusion, development and education. That’s why the organization launched the Football for All Leadership Program (FFALP), an educational program specifically designed to promote employability, entrepreneurship and networking of people with disabilities in the world of sports. This project has 3 successful editions in which people with disabilities from 20 different countries are supported and in collaboration with reference partners such as FIFA or the Center for Access to Football in Europe. Following their inclusive mission, they have also partnered with the World Football Summit to launch the Football Without Borders award and celebrate the most outstanding projects around football and disability around the world.
World football summit: where the football industry meets
The World Football Summit is the meeting point of the leaders of the football industry, where the future of this sport is discussed and built. Our platform has evolved from an annual meeting focused on the European market to a growing series of events covering the challenges and opportunities of different regions and sectors of this burgeoning industry. WFS is supported by a global community of influential professionals who share a unique passion for the business of sports and its mission to spark debate, share knowledge, and foster innovation that advances sport and the football industry.
#Inclusive #match #presented #World #Football #Summit