World Football Summit kicks off in Seville, where the football industry ball will roll with an economic impact of 18.5 million eurosAccording to the data of the Andalusian city council. this The sixth part of this event will have 2500 participants on the siteAnother thousand online and 170 speakers over the next two days, Wednesday and Thursday, who will explore the trend of football on and off the field.
Before leaving Europe to visit the African continent for the first time (Durban, South Africa) WFS landed on FIBES in Seville in NovemberIn an interview with Efe, the company’s CEO, Marian Otamendi, “is in a city with a great football tradition and is at a time that attracts business tourists, major international fairs that can help increase that traffic.”
Of the 2500 people who will meet in Seville, 62 percent will come from outside Spain. “Our profession has been international since we started in 2016” highlights the person responsible for this meeting point of the football industry.
So it’s actually “the most attractive point and value of difference, networking, interactions” that happened within 48 hours.which “businesses” arise. There are more than 50 presentations planned and also a fairground where fifty brands present their innovations.
Mutual funds will be among the speakers with Alejandro Irarragorri of Orlegi Group, the new owner of Sporting de Gijón. “They realized that sports assets are an asset with great revaluation power and therefore they are investing heavily in American and Asian funds, and some from the Middle East in particular.” denotes Otamendi.
Some go a step furtherWith a “multi-club” management to “share resources, talents” and in short, it “creates economies of scale”.
And although clubs have their own characteristics, they “do not cease to be companies with revenues and expenses,” and as the WFS CEO explains, they are seeking new revenue. An example is Barcelona and its tributaries.
“Some of these leverages are new financial products that encourage further growth and are different from the traditional one.. I think any leverage that can be used to incentivize higher revenue is welcome”, argues Otamendi.
Barcelona sold 24.5 percent of Barça Studios to Jaume Roures, partner and founder of Mediapro, which will be based in Seville.. “These operations are part of how clubs make money beyond the classic revenue from ticketing and merchandising,” says the CEO of the Sevilla-hosted event.
Clubs are also exploring ‘commitment’, which is consumers’ commitment to their brands to earn more money on matchdays. The ‘Americanization’ of football goes beyond the show field. “We’re still coming to Spain, watching the game, and leaving. It’s about a fan who comes earlier, consumes more, buys a T-shirt, orders a hot dog or some popcorn from his seat. Otamendi, it still seems strange to us, but it will come”, he guesses.
Forum will analyze new methods of accessibility to stadiums, facial biometrics. “We are moving towards more control and I know this is controversial, but the procedure is getting more efficient in terms of security and accessibility; more agile and secure accesses”, he justifies.
Consumption patterns of the Z generation will be discussed WFS: “They were born with a cell phone in their cradle and they consume football in a different way. Their dislike for football is talked about, but LaLiga statistics do not show this, on the contrary, they consume football in a different way.
Beyond the economy, beyond football, Otamendi said, “inclusiveness, education and good practices are crucial levers for combating racism, inclusion of diversity”. It demands “positive references” that “influence” society.
Now, for example, “girls look at themselves in the mirror of Alexia Putellas, which is what they want to be when they grow up” and not Cristiano Ronaldo or Lionel Messi. Beatriz Álvarez Mesa, president of the Women’s Professional Football League, will share her “growth strategies” in Seville. Women are strong in football.
“Last year we promised with ‘Women in Football’, a UK organization that promotes equality in football, and we’re committed to having 30 percent of speakers be women. We have overcome this and we are proud of it. They are not women by quota, they have a proven track record. It’s a granite because ultimately it’s true that the football industry is still very masculine.”, says the CEO of the World Football Summit.
With the “spirit of Captain Thunder”, he condemns racism in sports as “absolutely unacceptable” and wishes the “football war” to continue. Spain’s LaLiga and the Royal Spanish Football Federation “will be settled and resolved soon as everyone loses””, these two organizations and the fans and gives an idea of what football will be like in five years.
“No I have a crystal ball, but what I see clearly is the unbridled onslaught of technology.. The number of technology companies and start-ups coming to the World Football Summit surprises people. There is a lot of research, innovation and development on player performance, tactics, injury prevention, stadiums, scouting… it will be a more ‘technological’ sport, we will have more impressive images and the important thing is that WFS can keep up with this growth,” says Otamendi in his office surrounded by hundreds of books.
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